Education | MMA

MMA Free Webinar Series

With subject matter ranging from Location, Couponing and Rich Media to Key Takeaway summaries from our annual events, we cover all the priority need to know topics and work with the industry leaders to provide that information in clear and concise sessions developed to inform and inspire. Sign up for the monthly email digest.

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2016 Global Mobile Trends Report?


Released November, 2016

For the second year, the MMA has partnered with Kantar Millward Brown to develop the 2016 Global Mobile Trends Report, a resource to help marketers implement more effective mobile marketing campaigns. In diving deep into the MMA’s 2016 Global Smarties and 2016 Cannes Mobile Lions winners and finalists, the report identifies shared characteristics of the most effective campaigns and unearths key mobile marketing trends. Further, the report outlines the business impact of a winning mobile marketing campaign.

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The Mobile Marketing Playbook?


Released August, 2014

Created as a tool for brands and agencies, the MMA, in partnership with adidas, released the Mobile Marketing Playbook as a resource for explaining when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The Playbook takes marketers through the process of mobile strategy development from start to finish.

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Mobile Creative Framework?


Released April, 2014

The Interactive Creative Framework provides details on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in the MMA’s annual Smarties? Global Mobile Awards Program.

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